Updating our Google Account inactivity policy

Every day Google works hard to keep you and your private information safe and secure by preventing unauthorized access to your Google Account with our built-in security protections. And keeping you safe means having strong privacy practices across our products that minimize how long we store your personal files and any data associated with them. We want to protect your private information and prevent any unauthorized access to your account even if you're no longer using our services. Therefore, we are updating the inactivity period for a Google Account to two years across all our products and services. This change starts rolling out today and will apply to any Google Account that's been inactive, meaning it has not been signed into or used within a two-year period. An inactive account and any content in it will be eligible for deletion from December 1, 2023. What this means for you: These changes do not impact you unless you have been inactive in your Google Account for two years or have not used your account to sign in to any Google service for over two years. While the changes go into effect today, the earliest we would enforce any account deletion would be December 2023. If your account is considered inactive, we will send several reminder emails to both you and your recovery emails (if any have been provided) before we take any action or delete any account content. These reminder emails will go out at least 8 months before any action is taken on your account. After a Google Account is deleted, the Gmail address for the deleted account cannot be used again when creating a new Google Account. How to keep your account active? The simplest way to keep a Google Account active is to sign in to the account at least once every two years. If you have signed in to your Google Account recently in the past two years, your account is considered active and will not be deleted. Other ways to keep your account active include: Reading or sending an email Using Google Drive Watching a YouTube video Sharing a photo Downloading an app Using Google Search Using Sign in with Google to sign in to a third-party app or service There are some exceptions to this policy. Examples include: a Google Account with YouTube channels, videos or comments; an account that has a gift card with a monetary balance; or an account that has a published application, for example, one that hosts an app on the Google Play store. Other exceptions to this policy are available here. Google also offers tools to help manage your Google Account and provide options to back up your data, including the ability to download your data using Google Takeout, and allowing you to plan for what happens to your data if you're inactive for a specific period of time with the Inactive Account Manager. Our priority is to make it as easy as possible for you to keep your account active, if you want to, and we'll ensure you have adequate notice before any account is impacted by this change. So before an account is deleted, Google will send email notifications to the Google Account and its recovery email (if one has been provided). You should verify that your recovery email is up to date. Learn more Inactive Google Account Policy How Google retains data we collect Updating our inactive account policies (only available in English) Thank you, The Google Account team You have received this email to update you about important changes to your Google Account and services. © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

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Updates to our data protection terms

Updates to data protection terms Dear Partner, You're receiving this email because you're listed as the primary contact for data protection for a Google ads and/or analytics product. What's changing? On September 1, 2023, Google will update the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms (the "Google Ads Data Protection Terms"). The changes expand the application of certain commitments within the Google Ads Data Protection Terms to a wider customer base, not just where certain legislation may be applicable. Why is Google making these changes? We are not making changes to the substantive nature of Google's commitments to existing customers under the Google Ads Data Protection Terms. Instead, we're consolidating certain commitments that Google already makes in connection with specific legislation (such as GDPR, Brazilian LGPD, certain US state privacy laws), and extending the application of those existing commitments to a wider customer base. For example, this means that the commitments from the existing LGPD addenda will now be incorporated within the main body of the terms. What should I do? You don't need to take any action. If any of the Google Ads Data Protection Terms are already part of your contracts, these updated versions of the Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and the Google Measurement Controller-Controller Data Protection Terms (as applicable) will automatically apply to your use of the relevant services from September 1, 2023. Google's adoption of the US Data Privacy Framework Google is certified under the EU-U.S. Data Privacy Framework ("EU-U.S. DPF"), the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF. Effective from 1 September 2023, Google will adopt the EU-U.S. DPF as an Alternative Transfer Solution (as defined in the Google Ads Data Protection Terms) to transfer EEA personal data to the U.S. Google intends to adopt the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. DPF as Alternative Transfer Solutions for Swiss and UK personal data once these frameworks are recognised as adequate by Switzerland and the United Kingdom, respectively. We hope these changes to the Google Ads Data Protection Terms provide greater reassurance to our worldwide customer base about Google's commitment to keeping information safe, secure, and private, and helping make compliance easier for your business. You have received this mandatory email service announcement to update you about important changes to your Google product or account. This email relates to Google's ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email doesn't affect your use of those products. Thank you, The Google Team © 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

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